02 Jul 2024 --- On the 50th anniversary of the world’s first barcode being scanned, 22 industry giants — including marketplaces such as Alibaba, retailers like Carrefour and manufacturers like Procter & Gamble (P&G) — are calling for the global adoption of QR codes with GS1 standards. Provided by GS1, the non-profit standards organization behind the barcode, QR codes give access to product information that is easily accessible via smartphones for better traceability. This opens a range of new possibilities for consumers, manufacturers and retailers, highlights the coalition.
