24 Sep 2018 --- Carlsberg reimagined beer can packaging this month with the Snap Pack: a recyclable glue that bonds multipacks of beer together and replaces the traditional bulky plastic rings previously used. The technology is set to reduce plastic waste globally by more than 1200 tons a year – the equivalent to 60 million plastic bags, according to the Danish brewery. During the Packaging Innovations show in London last week, PackagingInsights caught up with Simon Boas Hoffmeyer, Head of Sustainability at Carlsberg to discuss the SnapPack and other initiatives which make-up the company’s Together Towards Zero Sustainability project.