Heineken has joined the Ellen MacArthur Foundation’s network to accelerate packaging reuse. The non-profit organization says its research shows that reusable packaging can be a “powerful pathway” to reduce waste and virgin material use. Heineken aims to increase its reusable packaging range by building a sustainable and “commercially attractive” business model. The Dutch brewer focuses on collaborative action, aiming to unlock the potential of reuse and help tackle the global waste crisis. “As a leading global brewer, we recognize that industry collaboration is vital in creating a systemic shift toward scaling reuse,” says Joanna Price, chief corporate affairs officer at Heineken.
