16 Aug 2024 --- Heineken has announced a new initiative for its Heineken 0.0. In a nod to the 0-0 tennis score, often referred to as “love” in the sport, Heineken has transformed its Heineken 0.0 product into a visual celebration of moderation and tennis.The limited-edition packaging, titled “L0VE.L0VE,” will be available exclusively at the 2024 US Open.