14 Oct 2019 --- P&G haircare brand Herbal Essences is set to introduce technology like Alexa and the Be My Eyes app to make its products more accessible to people with low to no vision. These audio assistance tools make it easier for visually-impaired consumers to browse Instagram, shop, shower and style their hair. Last year, Herbal Essences became the first mass hair care brand in North America to introduce tactile markings designed to help differentiate between shampoo and conditioner for those with a vision impairment.