07 Sep 2022 --- Household packaging is experiencing a shift toward more environmental sustainability, minimizing packaging material and developing recyclable, refillable and reusable packaging solutions. PackagingInsights explores the latest trends in household packaging with experts from SP Group (SPG), Henkel and Berry Global. To reduce packaging waste and to establish closed material cycles, household packaging companies need to reduce packaging material per se, enable the recyclability and reuse of their packaging and increase the use of recycled material, stresses Dannielle Borger, head of packaging sustainability laundry and home care at Henkel. “The aim for packaging reduction often leads to new product and packaging designs, such as more concentrated products that require less packaging material. A current example is our Persil Power Bars. These are highly compressed laundry detergent tabs in paper-based packaging,” she explains.