25 Mar 2020 --- Mexican beer brand Sol has enlisted design agency Vault49 to redesign its packaging to appeal to global markets. The new design intentionally stuck closely to Sol’s US 2018 redesign but “reinforces the new positioning of the sun at the heart of the brand,” Sam Wilkes, Creative Director at Vault49, tells PackagingInsights. Taking advantage of its handcraft aesthetic, this new design aims to fortify the sunny cerveza’s brand language to resonate with audiences around the world.
