06 Oct 2022 --- Huhtamaki is launching Icon, a 95% renewable bio-based paper-based packaging solution for ice cream containers and lids, enabling recycling in communities with paper product recycling programs across the US. A connected packaging QR code provides consumers with more information on environmental sustainability. Huhtamaki says the launch is a “breakthrough” in delivering an environmentally sustainable solution for consumers that combines Huhtamaki’s proprietary water-based barrier coating with Sustainable Forest Initiative (SFI)-certified paperboard. The ice cream containers and lids are to be recycled along with other paper products such as folded carton packaging. “Our paper-based technology and barrier solutions are the key differentiators in Icon ice cream packaging. The technology allows ice cream packaging to enter the existing North American recycling stream more easily,” says Ann O’Hara, president at Huhtamaki North America.
