03 Feb 2020 --- UK supermarket Iceland has launched a landmark trial to reduce plastic packaging on fresh produce by 93 percent. UK-first packaging solutions will be used to reduce plastic use, including apples, mixed peppers, potatoes and carrots in plastic-free packaging. Touted as the largest ever of its kind in the UK, the trial has been introduced in 33 stores and will cover 38 produce lines. An estimated seven metric tons of plastic will be removed as a result of the trial alone and up to 440 metric tons could be removed if it proves successful and is ultimately rolled out, Iceland indicates.
