28 Jan 2019 --- Unilever is set to trial reusable premium packaging innovations across nine of its brands, including four new product formats. The rollouts represent the FMCG giant’s first involvement in the landmark Loop initiative. Unilever joins a growing list of world-leading companies committed to exploring the potential of TerraCycle’s waste-free business model in which products are delivered directly to the consumer, returned and refilled in premium packaging.