10 May 2024 --- A collaboration of industry bodies is calling for the European Council (EC) to adopt a “simplified procedure” for the upcoming Green Claims Directive, which would allow companies whose environmental claims are based on methodologies or certifications that are already widely recognized to fast track their applications and approvals. Signatories of the call include The European Organisation for Packaging and the Environment (EUROPEN), the Alliance for Beverage Cartons and the Environment (ACE) and the Confederation of European Paper Industries (CEPI).
