08 Feb 2022 --- Innocent Drinks is under investigation by the UK’s Advertising Standards Authority (ASA) for what activists say is a misleading marketing campaign centered on recycled plastic packaging that amounts to “greenwashing.” A complaint was filed against the Coca-Cola-owned company several months ago after members of direct action group Plastics Rebellion – a splinter section of environmental movement Extinction Rebellion – accused Innocent of attempting to dupe consumers into buying “good” plastics through a marketing campaign called “Little Drinks, Big Dreams.”
