02 Apr 2019 --- Michael Sheridan, Founder and Chairman of brand design agency Sheridan&Co tells PackagingInsights that FMCGs must move away from traditional advertising and embrace the power of online and offline synergy in order to engage the modern consumer. Here, the influence of packaging design – including secondary packaging – can be integral to success. Also in this interview, Sheridan discusses trending design themes, the relationship between sustainability and luxury and the benefits of plastic packaging.
