20 Sep 2019 --- Lay’s, a PepsiCo brand, is debuting its first packaging redesign in 12 years, transforming shelves across 250,000 retailers with a full conversion of 115 packages in more than 25 flavor varieties. The brand’s new look will be supported with a website relaunch, new television and digital advertisements debuting mid-October and out-of-home billboard placements, among other promotional activities. The new Lay’s branding is a global initiative: China and the US are the first countries to rollout the new packaging and others are set to follow suit in the coming months and years.
