22 Mar 2023 --- Despite the cost-of-living crisis and global economic uncertainty, investment in connected packaging experiences continues to rise, according to industry experts. No longer only a data collection tool, connected packaging is now a long-term customer relations and educational media channel, helping companies navigate environmental sustainability requirements and inform product development and marketing decisions. PackagingInsights discusses the expanding role of connected packaging with Massimiliano Martino, CEO at All4Labels Italy, and Jenny Stanley, managing director at creative technology studio Appetite Creative. We discuss how connected technologies are being utilized to drive down carbon emissions, help in the fight against counterfeiting, educate the public on sustainable practices and help businesses predict consumer behavior.
