Milner cheese, made from semi-skimmed milk, has now been on the market for 20 years. After being launched in the Netherlands, Milner went on to be sold in Belgium, Greece and Spain. The brand’s image in these countries varied widely and as Milner wanted to change that, it was decided the time was ripe to embark on international market positioning tactics. An element of this fresh approach is the new packaging design, which radiates vitality and clearly conveys that Milner is a cheese for everyone.
