Eamonn Bates, secretary general of lobby group 360° Foodservice, says that the European foodservice market and its packaging value chain are headed for an “existential crisis,” as businesses will not be able to abide by impending regulations. The market is rapidly expanding, but the majority of foodservice businesses are unaware that the Single-use Plastics Directive (SUPD) and Packaging and Packaging Waste Regulation (PPWR) will drastically alter the industry in the coming years, with sweeping product bans and strict recyclability requirements for which the industry is unprepared.