17 Feb 2020 --- Coca-Cola Sweden’s newly launched 100 percent recycled PET (rPET) bottles will now arrive on Swedish shelves with labels reading “Panta mig igen,” meaning “Recycle me again,” in place of brand names and logos. The new label design applies to the Coca-Cola, Fanta, Sprite and Bonaqua brands on the Swedish market. This comes as a major change in the company’s branding strategy, as these prominent brands surrender label space for brand marketing in exchange for an appeal to consumers to be environmentally responsible with their plastic bottle disposal.
