11 May 2020 --- German jam brand Garten Freund by Schwartau welcomes the spring season with a new special edition packaging design, depicting regional fruit, flowers and butterflies, created by design agency Hajok. Containing a packet of flower seeds on its exterior, the jam jars can be reused as small flower pots. Amid Germany’s ongoing lockdown restrictions, the label’s design makes “everyday life a little bit more beautiful” while creating a sense of purchasing urgency through limited edition branding.
