01 Jul 2022 --- James Cropper is launching a line of recycled paper made from 20% used denim fibers and 80% recycled fibers from coffee cups. Branded Rydal Apparel, the cotton-based paper may be recycled in common waste streams, potentially giving the fiber a third and fourth life. The launch of Rydal Apparel is the latest innovation using James Cropper’s FibreBlend Upcycled Technology and is targeted at global waste issues, Kate Gilpin, the company’s packaging project leader, tells PackagingInsights. “With 8 billion pairs of jeans produced globally each year, fashion’s favorite staple contributes significantly to the textile waste problem.”