24 Apr 2020 --- Personal care brand Kao USA claims to be “redefining corporate responsibility” with the launch of a shampoo, conditioner and hand wash range coined MyKirei featuring “game-changing” packaging. MyKirei’s pump bottles use up to 50 percent less plastic and boast enhanced dispensing efficiency that leaves no drops behind. Moreover, in the spirit of a zero waste and circular economy, Kao has partnered with TerraCycle to create a program that allows consumers to recycle the packaging post-use.