20 May 2019 --- UK hand-gel brand, Carex, is relaunching with a holistic 2D and 3D redesign by brand and packaging design agency PB Creative. Carex approached PB Creative with the challenge to develop a new 2D and 3D design that would communicate brand ethos, boost branding, on-shelf stand-out and range navigation, as well as provide consumers with better functionality and portability. “Ultimately, it achieves covetable stand-out in a sea of generic bottles and has an almost jewel-like appeal,” notes the design agency.
