A full-body shrink-sleeve label replaces a paper label on tapered cups of Johanna Foods' reformulated La Yogurt. Meanwhile, 'extended long-life' equipment provides 70-day refrigerated shelf life for juices in 'on-the-go' cartons. Johanna Foods' La Yogurt polystyrene yogurt cup is recognizable by its unusual shape: a wide base gradually tapering inward toward the top of the container.
