27 May 2022 --- Kellogg’s is launching a new look for its snacks range, redesigned in partnership with global brand transformation company, Landor & Fitch. Analysis of Kellogg’s share of the breakfast category identified an opportunity for the Kellogg’s snacking range. A lack of brand block on-shelf, non-uniformity in its packaging sizes and a powerbrand-led design system meant the packaging was not standing out as powerfully as it could, says the company.
