17 Aug 2021 --- Kellogg’s is permanently adapting all of its cereal boxes for blind and partially sighted consumers after a successful trial on Coco Pops boxes with UK supermarket Co-op. The inclusive cereal boxes are printed with coding technology enabling smartphones to detect and play back labeling and allergen information to users. The NaviLens technology is reportedly similar to a QR code but can be detected in a fraction of the time from up to three meters away. NaviLens was initially created to provide navigational assistance, meaning it can help shoppers find a product and provide packaging information.
