17 Sep 2024 --- 7up has unveiled its modernized brand and packaging across its beverage cans, PET bottles and multipacks. “One of the first strategic choices we made was to maintain the iconic green color of 7up and make it the keystone of a bright, confident visual identity system. Next, we added citrusy hues to give the punchy palette a fresh vibrancy reflective of its crisp taste,” highlights the soft drink brand.
