Kiilto has introduced new packaging for its Serto detergent, which is made from Fortum Circo recycled plastic, a new material created from Finnish recycled consumer plastic packaging. Fortum Circo has less than half the carbon footprint of virgin plastic.Anniina Rasmus, commercial manager at Fortum Circo says: “The Serto bottle is an excellent example of a circular economy product in which recycled consumer plastic packaging is given a new life as new plastic packaging. Plastic packaging will be subject to a recycled content obligation, which means that by 2030, all non-food contact packaging must contain at least 35% PCR plastic.”
