31 Aug 2021 --- US environmental non-profit The Last Beach Cleanup has filed a lawsuit against TerraCycle and eight product companies, including L’Oreal USA and the Coca-Cola Company, alleging the group’s recycle by mail scheme is promoting “false solutions” to the plastic waste crisis with aims to “fool the public.” The scheme – launched by TerraCycle as a means of aiding recycling for single-use plastic items – offers mail-back services whereby consumers can post used packaging to the company for recycling.