03 Apr 2019 --- Soft drink manufacturer Lucozade Ribena Suntory (LRS) is redesigning its Ribena blackcurrant-flavored fruit drink 500 ml bottles, with sustainability in mind. After conducting an in-depth agency pitch process that began in the summer of 2018, the company has selected industrial design agency Seymourpowell to oversee the redesign. The move coincides with the European Parliament’s approval of a sweeping landmark ban on single-use plastics, coined the Single Use Plastics Directive (SUDP).
