21 Aug 2020 --- Packaging design is integral to product differentiation in an ocean of supermarket abundance, piquing consumers’ curiosity and convincing them to make a purchase – all within a matter of seconds. These visual aesthetics and brand communication are crucial for this highly dynamic yet subconscious transaction to be successful. PackagingInsights speaks to packaging design experts on taking cues from the fashion industry for effective storytelling, rethinking sustainable packaging materials and what the future of the personalization trend spells out for industry.
