13 Dec 2022 --- Ocado Retail, a joint venture between Marks & Spencer Group and Ocado Group, is partnering with Polytag to trial an on-pack Digital Deposit Return Scheme (DDRS) technology through QR codes on milk bottles. The project is designed to improve the recycling rate of single-use plastic packaging in the UK. During the 12-week trial, Polytag’s “unique-every-time” QR codes will be applied to Ocado Retail’s 1.6 million fully recyclable two-pint and four-pint milk cartons, with labels featuring instructions and a call-to-action for shoppers. Consumers can bin the packaging at any existing recycling facility and redeem a deposit into their mobile wallet using the QR code.
