31 Jul 2024 --- Innova Market Insights placed “Maximizing Minimization” as a top trend for 2024, noting a 41% increase in products carrying material reduction claims between 2019 and 2023. According to some analysts, European legislation is failing the packaging industry through insufficient research and misguided policies, which has led to all EU countries recently missing their waste reduction targets. Improving recyclability is considered a secondary option to reducing material usage by consumers and many producers, and this has been reflected in global policy shifts. In China, strict legislation has been enforced to restrict excessive packaging, with detailed stipulations given on the permitted ratios of material to the products they carry. Such laws seek to penalize unnecessary waste on luxury products.
