08 Jan 2024 --- Aluminum demand is forecast to rise by 40% by 2030. European packagers are calling on the EU to ensure essential policy changes are enacted to protect the sector’s financial and environmental sustainability, as cheaper, more energy-intensive produce is filling the market gap. While the International Aluminum Institute (IAI) estimates production will need to rise 33 metric tons by 2030 globally to satisfy increased demand, European Aluminium, representing over 100 industry businesses and organizations throughout the region, says increased market protection is needed to ensure the EU continues to profit.