Metsä Board is launching space-saving promotional packaging for HejBuddy, a Finnish cosmetics brand. Offering “flexibility and luxury appeal,” the new lightweight packaging is made of micro-flute corrugated board using Metsä Board’s white kraftliner. The new packaging is 50% lighter than a traditional rigid box made of recycled fibers, highlights the supplier. Traditionally, rigid boxes are imported from Asia as assembled packaging, which requires extensive container space.
