Metsä Board has begun incorporating QR codes on its delivery packaging materials. The QR codes aim to increase awareness of how specific materials should be recycled. Isto Hongisto, the company’s product safety specialist, says that “the implementation of the new recycling QR codes on our paperboard deliveries stems from a strong commitment to sustainability and customer service.” All of Metsä Board’s packaging sizes now include a QR code on pallets and reel labels. Once the customer scans the QR code, the app directs the user to information about the packaging material and its recyclability.
