03 Jun 2022 --- Mondelēz International is launching a new pilot in the UK. Via a QR code on pack, consumers are provided with information on the company’s environmental sustainability initiatives, including insights about recycling and mindful snacking to help consumers “snack right.” By scanning the QR code on the outer packaging, consumers can access a new online platform branded “Snacking Right” which provides information about the company’s global Snacking Made Right program, including recycling information, tips on mindful snacking and its cocoa sourcing program Cocoa Life. The QR code will be piloted as part of the company’s on-pack summer promotion with Merlin Entertainments across a range of Cadbury, Oreo and Barny products, with the Snacking Right platform continuing to include further brands, products and geographies in the future.
