20 Dec 2022 --- Mondi and Fresh!Packing have designed a cooler bag to protect and transport consumers’ chilled or frozen goods home. The Fresh!Bag outer layer is made from Mondi’s durable kraft paper, replacing the traditionally used unrecyclable, multi-material packaging while improving cooling protection by up to 2.5 times. “Fresh!Bag provides a genuinely exciting opportunity for retailers. It responds to the consumer demand for more sustainable packaging while delivering convenience and durability for frozen and chilled goods,” says Alexander Baars, international sales manager Speciality Kraft Paper, Mondi. “Sometimes we need to ask different questions to develop new solutions – and by working closely with Fresh!Packing, we were able to create this innovative addition for the retail industry.”
