06 Sep 2023 --- The packaging needs of the homecare market are diverse, from simple bottles or containers to more complex trigger sprays. To keep up with market demands, household packaging companies say they must continually innovate and customize their solutions. Innova Market Insights data suggests that household launches are increasing, featuring an 11% average annual growth from April 2018 to March 2023. Laundry packaging was the leading category for household products launched and Bottle was the leading packaging material between April 2022 to-March 2023. Furthermore, there was also a steep growth in packaging reduction for household products.