27 Sep 2021 --- Medical packaging design may not be the most obvious route for improving patient health, but that’s precisely what makes it a rich area to study for Dr. Laura Bix, professor at Michigan State University (MSU), US. “Not many people are looking at [packaging design], but it’s ubiquitous and it’s a really powerful vehicle to make a difference in people’s decision making,” Bix tells PackagingInsights.
