08 Jun 2018 --- Dutch supermarket chain Jumbo has launched a so-called “natural label” on a selection of its organic vegetables range, marking a move into the mainstream for the technology. The “natural label” is achieved through the use of laser technology that makes it possible to display the indication of “organic” directly onto the produce, without the need for additional packaging material. The method holds potential for further retailers who are looking to reduce plastic packaging and reduce their environmental footprint.
