25 Jul 2019 --- Premium coffee brand Nescafé Azera has launched its new UK “visual identity for 2019,” as part of an £8 million (US$10 million) holistic campaign, which is based around the concept of “stay curious” and encourages consumers to try something new. The rebrand is an attempt to make the brand stand out from “imitators” in the microground coffee segment, and will be seen both on and off the packs. The brand is also launching another line this summer, Nescafé Azera ground and roast coffee bags.
