Amazon’s new packaging for Echo, Kindle and Fire TV packaging uses more recycled fiber and less ink than its previous applications. The redesign aims to improve the circularity of Amazon packaging by increasing its recycled content and using 60% less ink while aiming to reduce reliance on non-renewable materials. It is also increasing its QR code use to reduce paper. “Our new packaging introduces, on average, 30% more recycled fiber content, reducing the reliance on virgin tree-based and bleached fibers,” says Maiken Moeller-Hansen, director of Energy and Sustainability at Amazon Devices and Services.
