The Food and Beverage Alliance (FBCA) is a new unified platform aiming to promote beverage cartons as “essential, renewable and circular” packaging solutions. The FBCA merges The Alliance for Beverage Cartons and the Environment and Extr:Act, two European beverage packaging associations.Annick Carpentier, executive director of Global Advocacy at the FBCA, tells Packaging Insights about the aims and challenges for the FBCA.
