Lees of Scotland, one of the UK’s leading independent confectionery manufacturers, has unveiled a new contemporary packaging design for their bestselling Snowballs and Teacakes range.
Lees of Scotland, one of the UK’s leading independent confectionery manufacturers, has unveiled a new contemporary packaging design for their bestselling Snowballs and Teacakes range.
The bold new packs are the first redesign project from the iconic brand in over five years. From February 2013 the packaging for Lees Snowballs will feature a fresh cyan blue background, while the ever popular Teacakes packaging will be a warm vibrant red, ensuring strong shelf stand-out for both products.
Edinburgh based agency Flock Design worked closely with Lees to create a simple, impactful new look ensuring both Snowballs and Teacakes are at the forefront of consumers’ minds when they visiting the biscuit shelves of their local retailer.
Bert Croll, sales director, commented: “Lees Snowballs and Teacakes have been enjoyed by families for generations and we want to ensure our products remain fresh and appealing to customers both old and new. This is our first new design in over five years and we feel the result is clean and modern bringing two of our best selling products bang up to date, while still encompassing the traditional identity that is synonymous with Lees.”
Source: Lees of Scotland
