29 Aug 2024 --- A new study has unveiled the top supermarket packaging irritations for British consumers, with excessive plastic use and non-recyclable materials a significant stressor. The research, commissioned by sustainable packaging and recycling firm DS Smith, highlights growing consumer frustration with the environmental impact of supermarket packaging in general.Nearly a third of those surveyed expressed particular annoyance with fruit and vegetables wrapped in excessive plastic. This packaging peeve has consumer behavior implications, as one in four respondents admitted they have avoided purchasing a product due to its excessive plastic wrapping.
