19 Jul 2023 --- Kellogg’s Pringles is launching a recyclable paper-based tube for its potato chips in Europe in a move that the UK Recycling Association has welcomed as an effective case study for brands struggling to transition away from hard-to-recycle packaging. After five years of development, Kellogg’s – with support from Belgian waste management partner Fost Plus – has replaced the tube’s steel base with paper, allowing the packaging to be recycled through existing paper and cardboard steams. The cap’s plastic cover can also reportedly be recycled in PMD bags.
