03 Sep 2024 --- Hair care brand Rhyme & Reason calls on consumers to join the “movement” of choosing brands that use recycled plastic and make “planet-conscious” choices. Rhyme & Reason is advocating for #NoNewPlastic. The brand’s bottles and caps have been made from recycled plastic since its launch in 2021, which it reports as an “industry first.” The packaging is also entirely recyclable, which the company positions against only 9% of plastic recycled globally.