25 Sep 2024 --- Novelis has announced its new sustainability initiative, “Novelis 3x30,” which aims to advance aluminum’s circular utility. The metal supplier’s new campaign centers on decarbonization and other circularity efforts connected to flat-rolled aluminum production, including increasing its average recycled content to 75% from today’s 63%. Additionally, it anticipates becoming the “lowest emissions” supplier of flat-rolled aluminum at less than 3 tons of CO2e per ton of flat-rolled product shipped.
