17 Nov 2023 --- Oatly is calling UK F&B companies to publish the climate footprint of their products via on-pack labels. The campaign comes as the largest Swedish oat drinks company reveals UK consumer research indicating strong support for carbon labeling on food and drink. To highlight the campaign, Oatly has publicly challenged the dairy industry to reveal its own climate numbers, so shoppers can make a truly like-for-like comparison. Oatly says it has paid emissions data. Young people (18-34) are particularly engaged as they are more interested than other age groups in knowing the carbon footprint of their food and drink. Young adults also agree more with the need for carbon labeling and are more likely to change their consumption habits.
