25 Oct 2022 --- Olyns is announcing a collaboration with Mars-Wrigley to gamify recycling and provide access for consumers to recycle rigid plastic candy and gum containers. The program is running at select retailers in the San Francisco Bay area. Beginning this week, individuals in Northern California who deposit qualifying candy containers in an Olyns reverse vending machine will have a chance to win money in rewards in a game-like system. “Currently, there is no convenient way for people to recycle rigid plastic candy and gum containers. The goal of our collaboration with Mars-Wrigley is to increase the recycling of small rigid plastic containers, high-density PP and PP,” an Olyns spokesperson tells PackagingInsights.
